Search Engine Optimization

Achieve page 1 rankings for valuable keywords in the top search engines for driving traffic to your website.
  • A preliminary audit, which includes keyword research and a competitive review is done to create a project plan with the highest possible success rate.
  • On-page optimization and internal linking is established to achieve top rankings
  • Landing page creation and optimization for each keyword
  • Link building and content outreach are performed continuously to encourage ranking growth

SEO Process

We have a special 5 step SEO process for ensuring that your business will get the most out of our services

SEO Process

Phase 1: Discovery

Learn all about the business, website and competitors of the client for clear documentation which will be crucial in all the other phases of the project.

 

Project Brief

Project Brief

Define the important information about the client including business goals and other significant information to complete the discovery process – Marketing Manager

Keyword Research

Keyword Research

Discover potential target keywords based on the business goals drawn from the Project Brief and openings found during the SEO Audit – Associate

IA Overview

IA Overview (optional)

Gives sound advice and suggestions for improving site performance based on navigation and overall user experience – Associate

SEO Audit

SEO Audit

Based on analytics, on-site and off-site considerations, do a health check on your website and create a baseline for ongoing website SEO performance. – Tech Specialist

Competitive Analysis

Competitive Analysis

Learn who your competitors are based on the Keyword Research and study areas of opportunity and risk – Associate

 

Phase 2: Strategy

Create a complete SEO strategy and project plan which clearly defines deliverable and quantifiable business goals

 

On-site Strategy

On-site Strategy

Create an effective plan that introduces changes to the website code and its contents for search engine optimization – Tech Specialist

Off-site Strategy

Off-site Strategy

Find potential partners and influencers that can be utilized for link-building and PR efforts which supports the project’s approach and timeline – Associate

Content Strategy

Content Strategy

Create a schedule of content creation for the website, press releases, outreach campaigns and social media – Content Specialist

Measurement Planning

Measurement Planning

Determine measurable short and long term goals for evaluating campaign performance – Analysis Specialist

 

Phase 3: On-site Optimization

Work closely with the client in the implementation of the recommendations of On-Site Strategy & Content Strategy

 

Content Implementation

Content Implementation

Change website text according to the Content Strategy so that it will reflect the keywords targeted in the document for Keyword Research – Content Specialist

Technical Implementation

Technical Implementation

Change the website code based on the On-Site Strategy. This includes modifying certain page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy – SEO Specialist

 

Phase 4: Content Marketing

Use influencer outreach and content sharing on implementing the project plan from Off-Site Strategy and Content Strategy.

 

Content Creation

Content Creation

Follow the schedule for creating effective, quality content according to the Content Strategy – Content Specialist

Public Relations

Public Relations (optional – extra cost)

Circulate information about the business of the client through press releases, news and various industry channels in order to increase content exposure which links back to the website of the client – Marketing Manager

Influencer Outreach

Influencer Outreach

Find potential partners to publish content on their website with links to the client’s website – Associate

Social Media

Social Media (optional – extra cost)

Significantly increase exposure of the client’s business by encouraging targeted users to share and discuss related content

 

Phase 5: Analysis & Reporting

Provide scheduled reporting which includes an analysis of the campaign performance, KPIs, goal tracking and then adjust the project plan according to results

 

Monthly Performance Report

Monthly Performance Report

Document the current standing of campaign metrics, goals and tasks completed then plan for the next month – Analysis Specialist

Quarterly Review

Quarterly Review

A complete overview of the campaign including adjustments to the project plan according to the results achieved – Analysis Specialist

Why Does Our SEO Process Work?

Why Does Our SEO Process Work?

We do not engage in forbidden black hat techniques which may offer short wins, but eventually result in heavy penalties that will damage your hard-earned SEO power.

We work continuously in order to stay ahead of the rapidly-changing SEO curve, providing regular, up-to-date training and professional development for all members of your team.

We utilize proven, best practices that maximize short and long term results, creating quality content and structuring web pages in an efficient and effective manner.

Our team of SEO specialists is defined by persistence and tenacity so there will never be wasted potential opportunities.

Sample SEO Traffic Results

Sample SEO Traffic Results

We are not lying when we say that we are driven by results. Here are some recent examples of the results we have achieved for clients from our search engine optimization services. All the graphs below are directly from Google Analytics which shows only organic traffic while filtering out branded keywords (search terms which include the client’s company name or any of its variations).
TBI Traffic
Industry Whitepapers & Market Insights

Industry Whitepapers & Market Insights

View our free, informational whitepapers that offer professional advice and helpful tips in the field of web design and online marketing.